as alternative reality games go, this was supposedly one of the larger scale ones: Perplex City.
do read it, it’s too cool. i have to do one!
a brief and overly simplistic desciption of an ARG:
Alternate Reality Gaming (ARG) is a relatively new genre of games that encourages players (you!) to interact with a fictional world using the real world to do it.
For example:
You’re spending some time exploring the internet and someone points you to a couple sites and tells you that it’s a crazy mystery about some missing monkeys. The first site you visit is everyonelovesmonkeys.com. There, you see pictures of the monkeys doing funny monkey things as well as a list of the monkey zookeepers. All of the zookeepers have email addresses that are something like name@everyonelovesmonkeys.com aside from one. His email is listed as crazymonkey@crazymonkeyman.com. Intrigued, you decide to visit crazymonkeyman.com and see that he mentions concerns that the monkeys have been replaced by robomonkeys! (everyone’s worst fear, of course, is the eventual destruction of man by evil robotic monkeys…maybe that’s just mine?)
What you have done is used your real world computer to explore a bit of a fictional world. You also solved your first ARG puzzle…yay you!
On the high from finding a second website, you decide to send a little email to crazymonkey@crazymonkeyman.com asking him why he thinks the cute little monkeys have been replaced by evil robots. In a few minutes, you get a reply.
Now you are communicating with the fictional world using your real world email. Funky.
While you were waiting for your reply from the crazy monkey man, you poked around a bit more on the everyonelovesmonkeys.com website and happened to notice a phone number and address on their contact page. Out of curiosity, you decide to use a few of your free cell phone minutes to call the number. Convinced it’s a fake, you are completely surprised when someones answered the phone. In a panic, you hang up as fast as you can. (ok, that’s just me… you actually talk to the receptionist and learn that all of the monkey keepers are outside monkeying around… oh, comeon, it had to be said.)
Now you are interacting with a fictional world using your real world phone and your real world you. Wild, no?
Not all ARGs have those exact features and most are much more original than my quick little example. The one thing that ties all ARGs together is that you are interacting with the fictional world using things that you use every day to interact with the real world. Also, you aren’t interacting as a character, as you would in most computer and video games. You also don’t need any special equipment, as you would with most console games. Most games take advantage of computers and the internet (websites and emails) as well as phones and even the occasional live event (finding something hidden in your city, gathering around payphones, or even live parties with character interaction!).