chaka chaka

can i go home now?

Category: thedrill

ARG

as alternative reality games go, this was supposedly one of the larger scale ones: Perplex City. do read it, it’s too cool. i have to do one! a brief and overly simplistic desciption of an ARG: Alternate Reality Gaming (ARG) is a relatively new genre of games that encourages players (you!) to interact with a [...]

adstuff: psp billboards

“transparent” billboards aren’t exactly a new thing, but this is still pretty cool.

jeez

looks like the same thing everywhere. half-assed briefs are totally pointless. if it doesn’t say anything useful, you might as well throw a stack of sanitary pads on my desk.

justine, broke

the new office is very pretty though i have not summoned the courage to use the wii yet. i think it’s a little too soon to be making a fool of myself without being under the influence. would like to post up photos, but also have not been pariah enough to start snapping away. nothing [...]

work it, make it, do it

i feel so sluggish. am returning back to work after hibernating my days away playing games games and more games. it still hasn’t sunk in that i’ve left my old agency. meeting up with people, there’s still a tendency to use “our” and “us” instead of “you” and “yours”. old colleagues are warning me against [...]

the long and rambling road

am at the office – my last 24-hour camping trip with copious amounts of nicotine and coke (the cola), last minute changes, and once again not fulfilling my role as a writer but as official bates flasher. it’s different this time around. of course. janet wasn’t here stomping her feet or channeling nervous energy to [...]

norma bates

talk about keeping an impersonal blog. anyway, we’re nearing the end of the 2 month countdown since i threw in my resignation. ‘threw’ perhaps being too strong a word. rather, i meekly slid letters with an unsteady hand under the doors of the MD, GM, GM, ECD, CD and finance director on a (working) sunday [...]

what i’ve learned in advertising so far

get hands on there’s no use emailing changes to the music house or spending hours circling/marking revisions on a visual and then bitching about it when things still aren’t “perfect.” get your ass down there and camp behind your music engineer or your DI artist. they’ll work faster (since no one dawdles with someone breathing [...]

did you call me rojak?

hwe was briefing us on a internal regional job. his first point was some balderdash about a multilayered society. he then singled me out (smoothly i might add, the suave bastard) as a great example. i’m chinese. i club with my malay friends whom i’ve known since secondary school (that’s high school for you non-malaysians). [...]

truth in advertising

this is almost the exact truth. just that i don’t always think my work is shit ;p